Among the videos showcased are the TomTom Challenge, a CoolCat concept and lectures by athletics coach Henk Kraaijenhof and former Artis Zoo CEO Maarten Frankenhuis.

Better understanding
The benefits of using short movies to pitch a new concept has always been obvious to ULURU. More often than not a video, be it animated, live action, or a combination of both, serves as the basis of a presentation.

"It's a great way to get an idea across," explains Miranda, one of the initiators of ULURU TV. "People get drawn into it and end up with a better understanding of our concepts."

Various movies
When customers or relations visit the ULURU offices, Mick Walvisch usually treats them to a private screening of various movies to give them a taste of the ULURU world. Until recently, there was no way for people to relive those experiences. "ULURU TV is a way to show the world what we're about," says Miranda.

Character
Having their own dedicated video site allows ULURU to stream the videos in a much higher quality, especially in full screen mode. More importantly, however, it allows for the online TV channel to have its own distinct face and character. Much like ULURU itself.